Liverpool’s £60m agreement moves Julian Alvarez transfer even CLOSER

Julian Alvarez is a major target for Liverpool in the upcoming summer transfer window as the club seeks to enhance Arne Slot’s attacking options.

Anfield Watch exclusively reported that the Reds are prepared to break their transfer record to secure the Argentine, with Atletico Madrid demanding over £100m to let go of the 25-year-old.

Liverpool has maintained a long-standing interest in Alvarez, with scouts tracking him since his time at River Plate. The club attempted to bring him to Anfield last summer when Manchester City made him available, but they were unable to reach an agreement. This time, Atletico Madrid might prove to be a more accommodating negotiator than a direct Premier League title rival.

Additionally, Liverpool holds another advantage that could aid their pursuit of Alvarez.

Why a £60m Agreement Could Help Liverpool Sign Julian Alvarez

Liverpool’s admiration for Alvarez stems from his suitability for Arne Slot’s tactical approach.

He is a versatile attacker who both creates opportunities for teammates and finishes chances efficiently. In front of goal, he remains clinical, while his work rate off the ball is exceptional. This season, he has covered the most distance for Atletico Madrid in the Champions League, totaling 96.5km.

The idea of him linking up with Dominik Szoboszlai in the no.10 position could be a nightmare for defenders attempting to play out from the back.

Atletico Madrid’s high valuation remains an obstacle, but Liverpool may see a £100m investment as valuable in the long run, not only for on-field performance but also commercially.

Liverpool recently secured a new deal worth £60m per year with Adidas, set to take effect this summer [The Guardian].

Alvarez is affiliated with Adidas and even participated in a promotional video last summer alongside Liverpool players Luis Diaz, Darwin Nunez, Kieran Morrison, and Trey Nyoni, coinciding with the Reds’ talks over a potential transfer.

At first glance, Alvarez’s Adidas connection may not seem significant, but it carries major marketing benefits for Liverpool.

The club envisions Alvarez as one of its future star players, and his dual role as a key figure for both Liverpool and Adidas could unlock fresh commercial avenues.

His presence would enhance Liverpool’s ability to promote Adidas products, including new kits, and expand the club’s reach in Argentina. His arrival could boost shirt sales and strengthen Liverpool’s branding in Adidas marketing campaigns.

This potential deal presents an opportunity for Liverpool to benefit both financially and on the pitch, making a £100m investment in Alvarez a move that could pay off significantly in the long term.